Hysteria by Happy Socks

Set design for Hysteria by Happy Socks campaign fall/winter 2018. Inspired by stoic Scandinavian mid-century architecture and good old-fashioned fun, the campaign combines a little bit of kitsch and quirk to create a cool modern-retro paradise. Shot in the cinema Fontänen, SF Filmstaden Vällingby outside Stockholm.

Photographer: Ninja Hanna
Stylist: Martina Almqvist
Makeup and Hair: Jeanette Törnqvist